Medium Fidelity Wireframes

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Competitive Audit

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Customer Journey Map

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Site Map

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Frilly

Fashion E-Commerce Check Out Process Redesign

  • Sketch
  • Adobe Illustrator

Brief

Frilly is a fashion e-commerce company that operates on a made-to-order model, eliminating typical inventory issues that lead to pollution and waste.
Disclaimer: This was a speculative project not associated with Frilly.

Problem

Overwhelmed made-to-order contents and chec kout process made customer lost interests.

Goal

By identifying users' pain points, I aimed to reduce the complexity of check out process and encourage customers' interests design their own fashion looks. To imporve the engagement between the website and customers.