Medium Fidelity Wireframes
Customer Journey Map
Fashion E-Commerce Check Out Process Redesign
- Adobe Illustrator
Frilly is a fashion e-commerce company that operates on a made-to-order model, eliminating typical inventory issues that lead to pollution and waste.
Disclaimer: This was a speculative project not associated with Frilly.
Overwhelmed made-to-order contents and chec kout process made customer lost interests.
By identifying users' pain points, I aimed to reduce the complexity of check out process and encourage customers' interests design their own fashion looks. To imporve the engagement between the website and customers.